Thatcham aims to reduce whiplash

Thatcham’s Head of Research, Matthew Avery, said that engineering holds the key, through the continued introduction and availability of Advanced Driver Assistance Systems (ADAS) to prevent and mitigate accidents.

While a wide of ADAS systems are already providing many motorists, it is Autonomous Emergency Braking (AEB) systems in particular that are integral in preventing whiplash.

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